ICBA Blog

Choose a Website or Portfolio Platform to Get the Word Out About Your Work

These resources will help you showcase your skills and attract new clients

One of the challenging aspects of being a freelancer is that you’re often on the hook for doing your own marketing or promotion. Having a website or portfolio page allows prospective customers and ongoing clients to see what you’ve been up to, and it houses all your achievements and endeavors in one location. The best course of action for creating a website or portfolio will depend on your industry. Here’s a look at the array of tools out there for showcasing your work.

Websites
Creating your own website might seem daunting, but applications like Squarespace and Wix make it easy, even if you’re not tech savvy. These services are user-friendly and offer different templates to fit your needs. A website is a great choice if you’re looking for one space to host your portfolio, bio, blog, contact info, announcements, etc.—and even a place to sell your work.

Portfolios
You may not need a full-blown website to showcase your talents. Depending on what you do, a portfolio or profile page might fit your needs.

Freelance writers flock to the free platform, Contently. A Contently portfolio offers writers a way to feature their writing clips in one place so that they can use a single link when pitching ideas or work to publications. Contently members are also listed in the platform’s database, where people often search for talent in a specific niche. Clippings.me is another platform that specializes in writer portfolios used to commission work.

Designers and other creatives will appreciate Carbonmade, a portfolio platform that caters to artists, illustrators, fashion stylists, and more. Plans and pricing vary, based on how many projects you want to display. Some portfolio platforms, like Behance, also provide a community experience, where you can gain followers and follow other artists you appreciate.

Any independent contractor—from public speakers, workshop instructors, independent sales consultants, and more—will appreciate the ease of using About.me for creating a mini one-page profile with outbound links to social media pages, a portfolio, a résumé and the like.

Newsletters
An e-newsletter might be the right ticket if you want a way to draw your contacts to your website or portfolio, alert them to new work you’ve posted, or keep them informed of important announcements. Tools like MailChimp and its offshoot Tinyletter make designing an e-blast simple and straightforward.

Social Media
Don’t forget the power of social media platforms for disseminating your work. Visual artists—like photographers, illustrators, sculptors, and more—will benefit from a strong Instagram page where clients can become followers, and friends and connections can boost posts with likes. Freelance writers can grow their presence on Facebook and Twitter, with links to individual articles. And most professionals stand to benefit from a strong profile page on LinkedIn.